Why can't Premiership Women's Rugby secure a title sponsor? Despite a record-breaking World Cup and a surge in popularity, the domestic league remains without a title sponsor. Premiership Women's Rugby (PWR) executive chair Genevieve Shore expresses disappointment, emphasizing the need for a title sponsor to support growth, stability, and credibility. The challenge lies in convincing brands to invest in a league that may not yet offer the short-term certainty sought by businesses in a 'tough economy'.
However, the league is making progress. Average attendance has skyrocketed by 92% this season, and TV viewers on TNT Sports have increased by 275%. The BBC iPlayer viewership has nearly doubled since last season. Shore acknowledges the importance of creating events that brands want to participate in, fostering a vibrant atmosphere to attract larger audiences.
The league's success is also attributed to individual personalities. American Ilona Maher, with her massive social media following, brought significant viewers to the World Cup. England's Ellie Kildunne emerged as a star, even capturing the attention of the Princess of Wales. Kildunne's popularity led to her being named runner-up at BBC Sports Personality of the Year and receiving an MBE in the New Year Honours. Shore recognizes Kildunne's impact, praising her as an exceptional athlete and individual.
Despite the league's success, there are areas for improvement. The composition of the league could be more competitive, with a struggle at the top and a need for a more even geographic spread of clubs. PWR is considering expansion, with talks ongoing with potential new teams in Newcastle and Bath. The league aims to build on the momentum from the World Cup and continue its growth trajectory.
